User Experience Design
UX Design is the process of designing products and services that are easy to use, accessible, and enjoyable for the user. It involves understanding the user's needs, behaviors, and motivations, and designing keeping the cohorts of users in mind. There could be a range of cohorts or user personas that your product needs to cater to. Mapping user experience to those personas is crucial to making a successful product, and that’s exactly what we aim for!